Perform[cb] Agency Announces the Launch of the Bright Cellars Affiliate Program
Perform[cb] Agency is excited to announce the launch of the Bright Cellars affiliate program!
Discover your wine experience with Bright Cellars. Bright Cellars is a monthly wine club that matches customers with wine they’ll love. Through their custom wine quiz, Bright Cellars creates four personalized wine matches for customers to try using a monthly, bi-monthly, or quarterly subscription. After rating the wine selection from a previous order, Bright Cellars will use subscribers’ Bright Points algorithm to curate an even more personalized selection for the customer’s next order. Bright Cellars offers a collection of wines curated from around the world, including selections from Italian, Spanish, Portuguese, and South American winemakers.
Bright Cellars was founded in 2013 by two MIT graduates, Richard Yau and Joe Laurendi, looking to learn more about wine and their own palettes. From their collection of international wines, approachable wine education, and personalized concierge service, Bright Cellars believes in the importance of making quality wine accessible to everyone. Through their data-driven wine selections, Bright Cellars is helping new wine drinkers discover and define their taste in wine.
Perform[cb] Agency Media Manager, Amanda Mount, has been a Bright Cellar’s subscriber in the past and enjoyed the personalized selections. “After taking their custom wine quiz, I was able to try out different wines and learn more about my own palette. Bright Cellars did an incredible job of creating personalized wine matches that I wouldn’t normally pick and I loved the diverse options available. Who doesn’t love trying out new wine every month?”
Bright Cellars is an exciting opportunity for our Agency team. Within the first six months, Perform[cb] Agency plans to onboard our existing top upper-funnel content partners as well as use personalized recruitment emails for new partners. Our Agency team will also be investing in paid media opportunities to bring brand awareness to Bright Cellars, as well as providing samples for optimization opportunities to our upper-funnel partners.
The Perform[cb] Agency team is excited to work as an extension of Bright Cellars’ marketing team to align strategy and secure the successful scale of their affiliate program.