Perform^[cb] Acquires AdCommunal to Expand Performance-Based Reward Advertising

Embracing our ethos of “Thinking Bigger,” Perform^[cb] is thrilled to announce its latest milestone – our acquisition of AdCommunal, a premier provider of performance-based reward traffic distribution. 

What Does This Mean For Our Clients?

Did you know on average, brands that invest in customer engagement increase revenue by 90%? This monumental acquisition now allows Perform^[cb] to double down on our expertise and premium inventory in the reward channel. Not to mention, the tenure and established relationships AdCommunal brings will help our marketers make the most of engagement-based advertising on a pay-for-results model – AKA more scale and more high-quality traffic. 

Positioning Brands for Outcome-Based Success

Bringing AdCommunal into the Perform^[cb] family allows the company’s Outcome Engine to position marketers for enhanced engagement, a diverse marketing mix, and incremental user acquisition at massive scale, creating a complete channel mix offering in one partnership. 

“We’re thrilled to have Shayne and the AdCommunal team add to Perform^[cb]‘s capabilities to better serve our clients’ needs. We are big believers that each channel in the digital ecosystem adds incremental value. Reward is no different,” says Erin Cigich, CEO at Perform^[cb]. 

To read the full press release, click here. 

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