What better way to close out 2018 than with Affiliate World Asia and a trip to Bangkok? AWA is sure to be two action packed days of innovative performance marketing insight, but in the days surrounding the conference, you don’t want to miss out on all that this vibrant city has to offer! Check out our list of things you won’t want to miss on your upcoming visit.
In the affiliate marketing industry, cost-per-acquisition is king. It’s the metric that tells an advertiser how much it costs to drive a sale. But as affiliate marketing evolves, with the help of machine learning and advanced analytic tools, we now have the option to gain a deeper understanding into the customer journey.
The Performance Marketing Blue Book annually conducts the largest research survey in the industry to identify and compile a list of the 20 Best CPA Networks that brands, merchants, and agencies should be working with.
There’s only one thing we love more than Performance Marketing. And that’s the opportunity to experience what a wonderful city like New York has to offer. Here’s our list of absolute “Must Do’s” while attending Affiliate Summit East 2018.
Revenue Performance sat down with our very own Lee Aho to get the inside scoop on how advertisers are mispricing their CPA leads. Lee serves as Vice President of Advertisers at Clickbooth, overseeing the department’s strategic marketing, sales and business development, client relationship management, and new product development.