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Could “Customer Lifetime Value” Be the Metric You’re Ignoring?

Posted By Perform[cb] on Sep 11 2018
In the affiliate marketing industry, cost-per-acquisition is king. It’s the metric that tells an advertiser how much it costs to drive a sale. But as affiliate marketing evolves, with the help of machine learning and advanced analytic tools, we now have the option to gain a deeper understanding into the customer journey.