The Ultimate Guide to Adding Incremental Channels with a Performance Marketing Partner

For marketers seeking measurable growth, finding the right partner to add incremental performance-based channels is key. These channels should complement existing strategies, delivering qualified results without cannibalizing current efforts.

This guide highlights how the right performance marketing partner enhances your campaigns across industries, using advanced technology and expertise to drive truly incremental outcomes.

How to Align a Partner with Your Vertical

A top-tier performance marketing partner doesn’t offer one-size-fits-all solutions. They tailor your campaigns to your vertical, optimizing for results that matter most in your industry.

Finance: Proven ROI with Targeted Campaigns

For finance brands, results mean more than just quantity – they demand quality and compliance. Whether the goal is app installs, funded accounts, or completed lead forms, performance-based marketing ensures every dollar spent drives measurable outcomes. With Perform^[cb]’s Outcome Engine, finance apps have achieved over 86% proven incrementality while maintaining strict fraud prevention measures to safeguard ad spend​.

Entertainment & Lifestyle: Engaging Audiences Where They Are

The entertainment and lifestyle space thrives on engagement and relevance. From driving in-app subscriptions to boosting event attendance, your campaigns need to connect with audiences in meaningful ways. Using proprietary AI technology, Perform^[cb] identifies untapped media opportunities and optimizes for KPIs like sign-ups or app installs, ensuring campaigns deliver excitement without wasted impressions.

E-commerce: Scaling Customer Acquisition with Precision

In e-commerce, every interaction counts. Campaigns must target high-intent audiences, deliver measurable ROI, and seamlessly integrate into your existing strategies. Performance-based solutions like those powered by the Outcome Engine focus on driving incremental sales through diverse channels, helping e-commerce brands reduce acquisition costs while scaling revenue.

These vertical-specific approaches highlight how a partner should adapt to your unique goals, ensuring campaigns align with your audience’s needs.

Key Features of the Right Partner

Advanced Technology for Better Outcomes

The backbone of effective performance marketing in today’s world lies in implementing AI-powered technology. Partners like Perform^[cb]’s Outcome Engine offer platforms that integrate essential tools and proprietary data insights seamlessly with your existing systems. From tracking granular event data to customizing campaigns, the technology and development expertise ensures your efforts deliver high-quality, scalable results.

Fraud Protection to Maximize ROI

Ad fraud will continue to pose a threat to ROI in digital campaigns for years to come. But, a strong partner safeguards your investment through comprehensive fraud detection and vetted traffic sources, continuously getting ahead of the next potential compliance hurdle. These proactive measures protect your ad spend, driving legitimate, incremental growth.

Performance-Based Payment Models

Why pay for anything other than the outcomes that actually matter? Whether it’s CPA, CPL, PPCall, CPE or CPI, performance-based pricing ensures no wasted impressions or clicks. Experimenting with pricing models helps identify the most effective mix for your goals, creating scalable campaigns.

Adding Incremental Value Without the Risk

The right partner doesn’t disrupt your existing marketing efforts – they enhance them. Perform^[cb]’s Outcome Engine provides the tools and expertise needed to drive net-new customer acquisition, scaling campaigns without sacrificing quality or ROI​.

Ready to take your marketing efforts to the next level? Connect with our team of experts today.