Holiday Season Marketing: $600 Billion Holiday Season to Begin. Marketers, Are You Ready?
35 Days Until Halloween…
58 Days Until Thanksgiving…
90 Days Until Christmas!
It’s official! The holiday season is fast approaching! This season is a multi-billion dollar affair, and if you want to get in on it, you need to start setting up your holiday campaigns NOW. Clickbooth is here with information and advice to help make sure you are ready to deploy your holiday marketing campaigns in time.
October – December are the biggest shopping months of the year and a major growth engine for U.S. retail. In 2016, U.S. holiday retail sales rose 4.7% to $658.3 billion with shoppers continuing to gravitate online, with retail eCommerce transactions increasing 12% year-over-year (First Data Holiday 2016 SpendTrend). In 2017, we are projected to see that amount increase another 10%!
With the growing success of the holiday season, holiday campaigns are being sent earlier and earlier, with October being the most common month for brands to kick off holiday marketing. Are you ready for this holiday season? Q4 tops the charts in consumer spending. If you are looking to close out the year strong, THIS is the time to get your brand prepped and ready for the holidays. We’re talking holiday offers, holiday specials and even holiday creatives for your non holiday offers.
To maximize your opportunity you may want to stop a minute and consider the following:
How far are you from reaching your annual goals? What you do in Q4 may help close the gap!
Now get moving!
- Review holiday campaign results from last year and determine which campaigns performed the best and worst.
- Were there any standout campaigns that received really high metrics?
- Is the answer yes? Plan to take those campaigns and further optimize them for the holiday season.
- What if you have a new idea? Don’t be afraid to try something new!
Don’t forget! We have also seen success in past years when holiday creatives are added to our non-seasonal offers, especially for Dating and Nutra! So if you have a campaign, that could benefit from some new holiday creatives, do it! Wishing everyone a wonderfully successful holiday season!
-The Clickbooth Team