Well Known
Athletic Brand

Results
Traffic Growth Icon 125px by 125px

96% Increase in Return
on Ad Spend from
Q4 2016 to Q4 2017

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79% Increase in Conversion
Rate Due to Exclusive Coupons

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30% Increase in Revenue

Objectives

A well-known athletic brand was looking to increase average order value and increase their Return On Ad Spend through the use of promotions on deal and coupon sites.


Approach

A well-known athletic brand was looking to get more out of their deal and coupon site traffic. Perform[cb] Agency audited this brand’s coupons and A/B tested the coupons to identify which versions aggregated the highest average order value (AOV). Following the audit, Perform[cb] Agency doubled down on the coupons with the highest AOV, which increased revenue 30% and drove additional incremental traffic from these deal and coupon sites. In addition, Perform[cb]‘s experience in the affiliate space allowed us to optimize pricing to align the lowest cost with the highest volume for these publishers. Adjusting cost while increasing AOV drove a 96% increase in return on ad spend (ROAS).

Working with advertisers to create exclusive coupons that were relevant and targeted to each of our publisher’s audiences attributed to a 79% increase in conversion rates and 30% increase in revenue for the well-known athletic brand.


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