Well-Known Gaming App Ranks #1 in App Store with Keyword Campaign

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#1 After running on keyword campaigns with Perform[cb]

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45% Lift in organic traffic after initial campaigns ran

Objective

A well-known social casino gaming app came to Perform[cb] looking to promote one of their apps using a keyword campaign. This gaming app was interested in more distribution for several keywords. Perform[cb] chose two of the keywords that seemed would perform best in Top 5 keyword positions.

Approach

Perform[cb] used incentivized traffic for three-day burst campaigns with maintenance campaigns to follow. These campaigns took the link and redirected users to the search page. In doing so, this incentivized the search action of keywords from users.

Results

The keywords “Casino Games” and “Casino Games for Free”, initially ranked #71 and #31, reached #1 spots and continue to hold such rankings. Although not a direct objective, this gaming app rose to the 25th ranked app overall in its category, originally ranked #88 prior to working with Perform[cb].

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