UK Premium Transport Service Increases Conversion Rate & Achieves Higher First-Time Booking Rate

30% Increase in conversion rate of users who booked a ride within the first week post-install

$20 Average first booking rate achieved and maintained with quality traffic to app

Objective

A long-standing Perform^[cb] client wanted to decrease their average cost-per-ride booking to $20. Additionally, this client was looking to increase their conversion rate to 30% of clients who install and book a ride within the first week post-install.

Approach

Perform^[cb] utilized a strategic blend of pricing models to ensure all traffic channels were optimized for the best ROI, while scaling the campaign heavily during weekends due to the increased use of transport service apps. The campaigns were continuously optimized to ensure conversion rate KPIs were met. Customized reporting was generated to the managing agency according to their specific needs.

Results

Perform^[cb] consistently exceeded the 30% install to booking conversion goal and met the $20 cost per first booking average. As a result of consistently meeting and exceeding KPIs, the advertiser’s agency increased spend month over month by 25% over a three-month span.