Travel App Increases Installs & Conversion Rate Month Over Month

Outcomes

50,000+ New customer installs

Exceeded target install purchase CRs by 50% within the first month

Objective

This well-known travel app came to Perform^[cb] looking to increase post-install events (purchases) while maintaining efficient CPI and CPA costs. Initially, the campaigns targeted both iOS and Android users across the UK, DE, FR, ES, and IT.

Approach

Perform^[cb] set up campaigns to include install and post-install event data to ensure campaigns were optimizing toward the client’s core monetization KPI. Perform^[cb]’s affiliate partner network delivered meaningful volume using in-app, display, and video sources. Using exclusive sources with past success promoting travel apps, Perform^[cb] was able to exceed target ROI benchmarks and acquisition goals.

Results

Within four months of launching, Perform^[cb] was able to deliver install-purchase CRs increases month over month.