Travel App Increases Conversion Rate Month Over Month

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50,000+ New customer installs

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Exceeded target install purchase CRs by 50% within the first month

Objective

This well-known travel app came to Perform[cb] looking to increase post-install events (purchases) while maintaining efficient CPI and CPA costs. Initially, the campaigns targeted both iOS and Android users across the UK, DE, FR, ES, and IT.

Approach

Perform[cb] set up campaigns to include install and post-install event data to ensure campaigns were optimizing toward the client’s core monetization KPI. Perform[cb]’s affiliate partner network delivered meaningful volume using in-app, display, and video sources. Using exclusive sources with past success promoting travel apps, Perform[cb] was able to exceed target ROI benchmarks and acquisition goals.

Results

Within four months of launching, Perform[cb] was able to deliver install-purchase CRs increases month over month. 

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