Subscription Box
Case Study

Results
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40% Reduction
in Cost per Sale

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52% Growth
in Revenue

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Average 26% Month over Month Growth in Number of Sales

Objectives

A subscription box client came to Perform[cb] Agency looking for help increasing new user acquisition and sales volume across content sites, social influencers, and non-traditional affiliates, while optimizing towards publishers driving the highest LTV and lowest subscription churn rates. The client also wanted to reduce the cost of discounts while maintaining volume, in addition to reducing their overall CPA costs.


Ignite OPM’s Approach

Perform[cb] Agency targeted this brand’s demographic of highly educated, affluent parents, where they spend their time online – reading blogs, shopping on loyalty and deal sites, researching products, and surfing the web. The team recruited and on-boarded targeted partners who reached the brand’s demographic and implemented channel-specific messaging, pricing, and promotions to ensure the greatest ROI possible. Lastly, Perform[cb] Agency carefully analyzed this brand’s KPIs in order to optimize new user acquisition based on their Cost Per Action (CPA) goals.


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