Outcomes

1.6K+ Dormant Users Reactivated

57% of Users Converted to FTDs
Objective
A popular sports betting marketer sought to maximize user acquisition and expand its reach across the U.S., particularly targeting states with active sports betting licenses. The marketer turned to Perform[cb]’s Outcome Engine, with the goal of driving high-quality new users and efficiently increasing the number of bets placed without disrupting their current strategies.
Approach
Perform[cb] worked alongside the sports betting marketer’s existing efforts to uncover untapped performance channels. The team leveraged the Outcome Engine’s built-in AI to identify channels with high-value customer segments that are most likely to convert, and continuously optimize based on engagement. Lookalike audiences (LAL) were constructed using proprietary data from similar sports betting campaigns, helping the team efficiently engage with new users who closely matched the profiles of high-value bettors. This allowed the campaign to scale rapidly while maintaining a strong focus on user quality.
In addition, Perform[cb] tested new creative assets and promotions weekly, ensuring the campaign remained fresh. The Outcome Engine’s AI optimization capabilities fine-tuned the traffic placements where these creatives were being distributed and targeted only users most likely to drive high lifetime value (LTV) to maximize ROI. By focusing on specific DMAs (Designated Market Areas), the marketer was able to reach 20% more states in the U.S. with active sports betting licenses.
Results
Perform[cb]’s Outcome Engine successfully met and exceeded the sports betting app’s user acquisition goals, all while working alongside their existing strategies. The campaign across new performance channels drove over 22,000 new bets, with 77% of engaged users placing more than one bet. Of the users acquired, 57% converted to first-time deposits (FTDs), and 89% of those FTDs became active players. Additionally, the marketer was able to reactivate more than 1,600 dormant users in just one year.
The expanded reach across 20% more U.S. states with active sports betting licenses allowed the marketer to tap into new, high-potential markets while efficiently driving new user acquisition and engagement.
Looking for a partner to enhance your existing strategies and uncover new performance-based opportunities? Contact Perform[cb] today to see how the Outcome Engine can transform your user acquisition goals into measurable success.