Bridging the Gap Between Amazon and Affiliate: Polaris Drives 713% Sales Growth

Outcomes

Objective

Polaris, a leading pool cleaner manufacturer, sought to expand its brand presence and drive sales through affiliate marketing. Without a direct sales platform, their primary challenge was directing traffic to their Amazon store while maximizing partner acquisition and brand exposure. Partnering with Perform^[cb]‘s affiliate agency, Polaris aimed to achieve a 300% month-over-month growth in sales by leveraging affiliate partnerships to reach high-intent customers.

Approach

To execute this ambitious goal, Perform^[cb]‘s affiliate program management team collaborated with Levanta, an affiliate marketing platform for Amazon sellers, to build a high-performing program. The strategy focused on recruiting top-tier Amazon affiliates, including content partners, review sites, and influencers, to drive high-quality traffic. Perform^[cb] incentivized performance by structuring competitive commission models and offering product incentives that aligned with the peak summer pool-opening season. Leveraging Levanta’s advanced reporting dashboard, Perform^[cb] continuously analyzed partner performance, identified key brand champions, and refined commission structures to ensure sustained growth. By integrating influencers strategically and optimizing partner outreach, Polaris was positioned for scalable success on Amazon.

Results

Under Perform^[cb]’s management and through Levanta’s affiliate marketplace, Polaris surpassed its growth target, achieving a 713% increase in sales, a 538% increase in conversions, and a 420% surge in clicks. These efforts also led to a 75% improvement in Polaris’ Amazon product ranking. These results highlight the power of data-driven affiliate strategies, influencer partnerships, and ongoing optimization. By treating affiliate as a scalable revenue channel, Perform^[cb] positioned Polaris for long-term success on Amazon. Moving forward, Perform^[cb] continues to expand Polaris’ reach by onboarding new creators and strengthening partnerships, ensuring sustained growth in a competitive market.

Looking to achieve the same level of success for your brand? Reach out to Perform^[cb]’s affiliate program management team to learn how you can drive measurable growth, optimize performance, and scale your affiliate strategy.