2021 Adweek Performance Marketing Awards Finalist

Campaign of the Year, Emerging Technology

OUTCOMES

38% Increase in
Revenue QoQ

13% Increase in Conversion
Rate QoQ

44K+ Leads Generated QoQ

OBJECTIVE

A leading insurance marketplace sought to scale traffic while expanding beyond the traditional channels they had relied on for over a decade. As competition in the industry grew more intense, this marketer was eager to explore untapped opportunities to diversify their customer acquisition sources without disrupting their current initiatives.

APPROACH

The Outcome Engine’s built-in AI conducted a thorough analysis of historical campaign data to identify the most efficient, scalable traffic sources. The technology adapted to the insurance brand’s unique market position and customer profile to pinpoint high-value prospects throughout these new traffic channels at the optimal moment for conversion, truly breaking through competitive barriers.  

With this data-backed approach, Perform[cb]’s Outcome Engine team launched an SMS campaign that utilized a competitive cost-per-lead (CPL) model. They collaborated with the marketer to create a customized landing page experience tailored to optimize conversions and maximize lead capture. Advanced algorithms dynamically adjusted bids, budgets, and targeting to ensure the campaign was always aligned with the best-performing sources, eliminating any underperforming traffic and ensuring every dollar spent maximized qualified leads.

RESULTS

By leveraging Perform[cb]’s Outcome Engine and its built-in AI capabilities, the insurance marketer successfully tested and scaled across new performance channels, achieving incremental lead growth. This data-driven approach allowed the marketer to diversify their customer acquisition sources, driving high-intent leads and maximizing the efficiency of their marketing spend without disrupting existing efforts.

The SMS campaign achieved remarkable results within just one quarter. Revenue increased by 38% from the previous quarter, and more than 44,000 new leads were generated. Conversion rates also rose by 13%, highlighting the effectiveness of tapping into new channels to drive qualified users. 

This success underscores the Perform[cb] Outcome Engine’s ability to drive significant results while integrating seamlessly with the marketer’s broader acquisition strategy. Looking to align your user acquisition goals with tailored, scalable solutions? Partner with the Outcome Engine to unlock innovative opportunities for growth.