Faced with competition in the fintech space, a performance marketing agency sought an additional lead generation partner that could deliver the scale, quality, and operational excellence required to meet their finance app client’s, ambitious growth goals. When they turned to Perform^[cb], the partnership immediately resulted in high-quality traffic and measurable volume. This aligned perfectly with the finance app’s needs for incremental growth, and the performance marketing agency’s commitment to driving impactful outcomes for their clients. Through innovative event strategies and real-time optimization, the finance app achieved a 640% YoY increase in app installs while acquiring high-intent, engaged users.

Outcomes

Our Story –

Initial Engagement

The performance marketing agency sought Perform^[cb] as a lead generation partner to help their finance app client achieve cost-effective channel activation at scale. With a strong reputation for delivering high-quality, non-fraudulent traffic – a critical requirement for financial brands – Perform^[cb]’s Outcome Engine was well-positioned to meet their goals.

The partnership’s focus was on acquiring new users through U.S. based traffic and driving the first money movement event efficiently. The Outcome Engine’s ability to adapt to industry-specific challenges and deliver consistent, measurable outcomes made them an ideal partner for this growth initiative.

The Challenge

The finance app faces competition from traditional banks and other fintech platforms, many of which offer both money transfer and banking services. With fewer traditional banking options in its portfolio, the finance app needed to differentiate itself by delivering exceptional user experiences and focusing on core financial events, like first-time money movements. Moreover, tracking hurdles emerged as the finance app introduced new campaign events, initially leading to less than optimal conversion rates. This required close collaboration between the finance app, the performance marketing agency, and Perform^[cb] to ensure increased campaign performance and accurate reporting across top partners.

The Solution

Perform^[cb]’s Outcome Engine built out a Cost Per Engagement (CPE) campaign across additional performance channels targeting first-money movement events. Through mobile display and video channels, Perform^[cb] scaled new user acquisition across iOS and Android platforms while collaborating with the performance marketing agency and finance app’s teams to introduce and refine new events. Running directly through AppsFlyer allowed the team to overcome tracking limitations, nearly doubling campaign volume and driving an 83% increase in Android performance from Q4 to Q1. Large monthly budgets ensured a steady flow of high-quality engagement, while partners adapted media mixes in real time to capitalize on the placements that delivered the most converting customers.

“It’s hard to imagine a lead gen strategy that doesn’t include Perform^[cb], even outside of the financial industry. The Outcome Engine’s ability to deliver high-quality users efficiently makes them an indispensable growth partner.”

— The performance marketing agency’s Associate Director

Outcomes That Matter: A 640% YoY Increase in Installs

The results of this partnership were immediate and impactful. By Q4, Perform^[cb] had driven a 640% increase in installs year-over-year. Additionally, the first-money movements generated helped the finance app exceed their install to event KPI goal. These outcomes were made possible by the performance marketing agency leveraging Perform^[cb]’s experience with similar brands, innovative event structures, and an unwavering commitment to high-quality user acquisition.

Why It Worked: The Power of the Outcome Engine

Perform^[cb]’s Outcome Engine and the performance marketing agency partnered to revolutionize yhe finance app’s user acquisition scale potential. Using advanced AI to optimize media placements, the Outcome Engine consistently drove down costs while maintaining high-quality events. This ensured the finance app not only hit but exceeded their CPE targets, enabling the performance marketing agency to help them scale confidently.

Key Benefits:

• Speed to Market: Rapid campaign activation allowed the finance app to capitalize on immediate growth opportunities.
• Ongoing Optimization: Real-time data-driven adjustments maximized user engagement and campaign efficiency.
• Incremental Growth: Tailored strategies ensured the finance app achieved measurable, sustainable outcomes.

A Trusted Partner for the Long Haul

Today, Perform^[cb] is more than just a vendor to the performance marketing agency and the finance app – it’s a strategic partner. As the finance app continues to expand its offerings and user base, Perform^[cb]’s Outcome Engine remains a cornerstone of their growth, driving tangible business success. 

“Speed to market is critical, and Perform^[cb] consistently delivers. Their ability to quickly and efficiently scale sets us up for success every time. With their support, we’ve achieved the volume needed to satisfy our client which in turn satisfies us.”

— The performance marketing agency’s Associate Director

Unlock the Potential of Your Performance Marketing

Just like the finance app, you can achieve high-quality growth and overcome lead gen challenges with the right partner by your side. Let the Perform^[cb] Outcome Engine help you turn your marketing spend into results that matter.

Contact us today to learn how Perform^[cb] can become your trusted partner in performance-based growth.