Leading Gaming App Developer Earns Top Rankings and Qualified Scale with Strategic Performance Channels

Outcomes

Objective

A popular mobile gaming app developer was looking to increase visibility and drive organic install volume in a competitive app store environment, with a focus on Android users. The brand needed low-risk, high-value performance channels to reach their keyword ranking, without inflating ad spend. Their objective: increase high-quality user acquisition at scale while maintaining efficiency and leveraging organic momentum.
 

Approach

To achieve these goals, the app developer turned to Perform^[cb]’s Outcome Engine for a tailored keyword campaign. The Outcome Engine team developed a strategic approach focused on user engagement, keyword relevance, and efficient traffic delivery.

First, Perform^[cb] created and tested a series of custom landing pages designed to drive engagement actions that aligned with the app store’s ranking algorithms – such as completing a slot machine spin or finishing two card game rounds. These down-funnel events helped signal keyword-specific intent and identify the performance channels driving the most qualified users. 

The Outcome Engine’s ad serving capabilities dynamically optimize keyword campaigns in real-time. This built-in AI technology automatically rotates placements based on performance signals and app store algorithm behaviors, avoiding any disruption to traffic volume and sustaining scale – all without requiring partners to manually pause or reset campaigns.

With real-time optimizations, high-performing sources were scaled while underperformers were deprioritized, ensuring spend stayed efficient and only the most impactful placements remained active.

Results

The campaign delivered significant growth in a short timeframe. Within just one week, the gaming app saw a 30% increase in organic installs, driven by a high volume of engaged users through targeted keyword placements.

Even more impressively, 85% of the keywords tested reached the #1 ranking in the Google Play Store, with many of those rankings sustained even after the paid campaign concluded – highlighting the long-term value of the Outcome Engine’s keyword channel strategy.

With organic momentum and install growth now fueling continued success, Perform^[cb] and the app developer are exploring international expansion opportunities to bring campaigns to new markets.

Whether you’re looking to break into the top search results or increase your organic acquisition through performance-based innovation, Perform^[cb]’s Outcome Engine can help you get there—without disrupting what’s already working. Contact us today to learn more.