OUTCOMES

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54% Conversion Rate Increase YoY

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50,000 Estimated Policy Calls Before Q1

OBJECTIVE

A leading auto insurance marketer was looking to increase market share and generate high-quality leads, specifically targeting new customer acquisitions through pay-per-call quotes for local agents. With a focus on driving more performance-based outcomes, the marketer approached Perform[cb]’s Outcome Engine to scale their efforts and optimize alongside their existing marketing channels.

APPROACH

Leveraging the Outcome Engine’s built-in AI technology, the team identified high-potential channels that would amplify the marketer’s acquisition efforts without disrupting ongoing campaigns. They launched an evergreen Google Ads account to run across top display sources in conjunction with the insurance marketer’s internal efforts, ensuring consistent and effective product marketing. As traffic began to scale, the Outcome Engine team utilized internal capabilities to track performance, monitor conversion rates, and adjust campaigns based on real-time data to optimize for mobile pay-per-call conversions.

A strategic approach was employed, targeting high-converting generic and conquesting keywords, including aggregators, producers, carriers, and direct competitor’s terms. This allowed the team to capture valuable traffic, maximizing lead quality while staying aligned with the brand’s objectives.

Additionally, the Outcome Engine has established relationships with trusted call analytics platforms and marketplaces, ensuring all calls were compliant with FCC, TCPA, PCI, and HIPAA standards. Perform[cb]’s compliance team rigorously vetted all partners, ensuring high-quality traffic.

RESULTS

After just one year, the auto insurance marketer achieved remarkable results, fueled by the impact of tapping into new performance channels. Conversion rates and new policy acquisitions grew significantly as data was continually refined, with a 54% increase in conversion rates year-over-year. 

With early projections indicating over 50,000 new policy calls before the first quarter running, the marketer is on the path to great scale for their lead generation while maintaining alignment with existing strategies.

Looking to enhance your lead gen efforts while working in harmony with your current channels? Partner with the Outcome Engine for scalable, data-driven solutions.