532% Increase in installs
50,000+ Installs throughout
the Super Bowl weekend
Objective: Increase New User Installs & Customer Acquisition
Spotify partnered with Perform[cb] to increase new user installs. Spotify worked with many fragmented partners and was looking for a new partner to provide incremental volume and diversity to their acquisition strategy. The client was also looking for a partner to deliver a quick media buy initiative in tandem with scheduled Super Bowl advertising.
Perform[cb] scheduled large media buys with top-tier partners to deliver a significant traffic burst in sync with the Super Bowl weekend, as well as the days following.
During the Super Bowl weekend, Spotify saw a large influx of high-quality new user acquisitions. Perform[cb] was able to continuously deliver daily leads over the subsequent months.