Spotify Increases Installs During and Following Super Bowl Weekend

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532% Increase in installs

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50,000+ Installs throughout
the Super Bowl weekend

Objective

Spotify partnered with Perform[cb] to increase new user installs. Spotify worked with many fragmented partners and was looking for a new partner to provide incremental volume and diversity to their acquisition strategy. The client was also looking for a partner to deliver a quick media buy initiative in tandem with scheduled Super Bowl advertising.

Approach

Perform[cb] scheduled large media buys with top-tier partners to deliver a significant traffic burst in sync with the Super Bowl weekend, as well as the days following.

Results

During the Super Bowl weekend, Spotify saw a large influx of high-quality new user acquisitions. Perform[cb] was able to continuously deliver daily leads over the subsequent months.

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