- $7 dynamic CPI
- Decreased CPA from $23 to $11
This well-known financial app came to Perform[cb] looking to grow their traffic sources while decreasing their CPA.
Perform[cb] Agency’s Approach
Perform[cb] worked with this financial app to increase their traffic sources while decreasing their CPA. In order to do so, Perform[cb] paused under-performing traffic sources, while optimizing for high-performance traffic sources on both desktop and mobile.