Retail Brand Launches New Affiliate Program Case Study

Results
  • $7 dynamic CPI
  • Decreased CPA from $23 to $11

Objectives

This well-known financial app came to Perform[cb] looking to grow their traffic sources while decreasing their CPA.


Perform[cb] Agency’s Approach

Perform[cb] worked with this financial app to increase their traffic sources while decreasing their CPA. In order to do so, Perform[cb] paused under-performing traffic sources, while optimizing for high-performance traffic sources on both desktop and mobile.


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