130k + First-time purchases since 2018
Objective: Increase Installs & First-Time Purchases
This well-known photo printing app allows users to order physical photos directly from their camera roll, Facebook, Instagram, and more. This app has been a Perform[cb] client since 2016 and was looking to increase app installs and new first-time purchasers while staying within CPA targets.
Approach: Affiliate Marketing Optimization
Upon launch in 2016, this marketer’s campaigns operated on a CPI model. As the client goals and priorities shifted over time, the campaign pivoted to a CPE model. Perform[cb] optimized affiliate partner performance against purchase rates and user LTV to maintain alignment with client goals.
Since transitioning to a CPE model, Perform[cb] has been able to drive over 130,000 first-time purchases for this client. Additionally, Perform[cb] Compliance standards have ensured the security of this marketer’s campaigns and have maintained anti-fraud standards with great success.