Mobile Client Sees Success with NFL CPI Campaign

Results

2,500+ installs during the campaign

100% to target CPA goal

1,200+ registrations during the campaign

Approach

A Perform^[cb] mobile client invested in a push notification campaign with a major wireless carrier at the start of the NFL season. This campaign ran on a CPI with no flat-fee required. Over the course of the four-day campaign, this client saw over 2,500 installs, more than 1,200 registrations, and was 100% to target CPA goal.

Given the immense success of the campaign, two rebuys were secured throughout the remainder of the NFL season.