Leading Micro-Investing App Drives 96% Increase in Funded Accounts MoM

Outcomes

96% increase in
funded accounts MoM

2,300 account registrations driven in January 2021

41% growth in funded accounts over two-month period

Objective

The leading micro-investing app was looking to drive new customer registrations and increase the number of funded accounts driven into the program year-over-year with Perform^[cb] Agency in preparation for Q1 seasonality.

Approach

This marketer allocated more ad spend to CPA partners, in addition to investing in paid media placements. In order to apply strategic payouts to top-performing partners, the Agency team collaborated with the client to create a grading system to measure the loan-to-value (LTV) of current investment accounts across the client’s program. Following the creation of this grading system, the Agency team implemented a tiered payout system based on the quality of partners’ LTV performance program-wide.

Results

By utilizing a CPA allowance, conducting multiple quality reports, and implementing a weighted grading system for strategic payouts, Perform^[cb] Agency saw a 96% increase in funded accounts from December 2020 to January 2021. From November-December 2020 to January-February 2021, the marketer also saw a 41% growth in funded accounts and is trending towards exceeding their program’s Q1 2021 goals. Finally, this client also achieved an increase of 2,300 account registrations in January 2021.