In-House vs Agency
Affiliate Program

Results
  • Decreased spend by 10% overall
  • Increased sales by 10%

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Publisher ROI Optimizations

Within a month of taking over the affiliate program,
the Agency team was able to slash costs through more effective publisher payout optimizations based on quality. This increased profitability while continuing to grow volume.

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Preferred Agency Pricing

Perform[cb] Agency’s existing relationships with quality publishers allowed the team to negotiate better pricing than what in-house management could obtain.  This increased exposure and lowered costs.

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Custom Recruitment

Perform[cb] not only partnered this client with relevant, existing relationships but also grew distribution using non-traditional, customized recruitment opportunities. Utilizing outside the box recruitment efforts allowed the Agency to increase upper funnel placements to support lower funnel promotions, ultimately driving higher volume and profitability.


Perform[cb] Agency’s Approach

Within a month of taking over management of this brand’s affiliate program, Perform[cb] Agency was able to slash costs through more effective publisher pricing optimizations based on quality. This increased profitability while continuing to grow volume.

The Agency’s existing relationships with quality publishers enabled the team to negotiate better pricing than in-house management could achieve, which increased exposure and lowered costs.

By both partnering this client with relevant existing relationships and growing distribution through non-traditional, customized recruitment opportunities, Perform[cb] enabled the program to gain upper- funnel placements to support lower-funnel placements, ultimately growing volume and profitability.


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