HelloFresh, the leading fresh food and meal kit delivery service, was looking to run a user acquisition campaign across iOS and Android operating systems. They came to Perform[cb] withgoals to increase customer subscriptions while maintaining bids within target CPI and CPS ranges.


Using HelloFresh’s attribution platform, Perform[cb] set up postback data to include installs and post-install events (subscriptions). Perform[cb] partner network launched hand-selected in-app display partners with historical success promoting food and drink apps. After establishing CPI targets, Perform[cb] moved the campaign to a CPA payout structure to convert on new subscriptions to increase ROI.


This campaign delivered HelloFresh the highest CR compared to its other display network partnerships. By leveraging proven, exclusive publishers, Perform[cb] was able to save HelloFresh significant ad spend.