Global Cyber Security Company Increases Number of Leads Month over Month

Outcomes

1,350% Increase in subscriptions

95% Auto-renewal rate exceeded for the entirety of the campaign

Objective

A leading global device-to-cloud cybersecurity company was looking to widen their user base and increase subscription volume. The key metric they were looking to hit was a 95% auto-renewal rate following the first month of subscription.

Approach

To optimize this client’s user acquisition budget and expand its user base with scale, Perform^[cb] employed a structured campaign that capitalized on exclusive traffic channels previously underutilized or completely unutilized by the client. This included push, display, native, and social sources. Perform^[cb] also implemented a strategic Brand Assurance program to uphold and protect the client’s brand compliance regulations.

Results

The client’s subscription volume increased by 1,350% over the first five months of the campaign. They also achieved their auto-renewal KPI and due to the campaign’s success, the client has consistently increased budget since.