Global Cyber Security Company Increases Number of Leads Month over Month

97% Compounded month over month growth in number of leads

95% Auto-renewal rate exceeded for the entirety of the campaign

Objective

A leading global device-to-cloud cybersecurity company was looking to widen their user base and increase subscription volume. While optimizing their user acquisition and scale, this client was also seeking an internal KPI of a 95% auto-renewal rate following the first month of subscription.

Approach

To expand this client’s user base, Perform^[cb] employed a structured campaign that capitalized on exclusive traffic channels previously underutilized or unutilized by the client. This included push, display, native, and social sources. Perform^[cb] also employed a strategic Brand Assurance program to uphold and protect the client’s brand compliance regulations.

Results

Between month one and month five of the campaign, Perform^[cb] increased the client’s subscription volume by 1,350%. The client’s auto-renewal KPI was also achieved for the length of the campaign. Due to the campaign’s success, the client has consistently increased budget month over month.