Well-Known Financial App Drives 40,000 Increase in Monthly Users

Outcomes

40,000 monthly users driven on average on iOS

50% of installs on average link their bank account after install

$7 eCPA on average on linked account users

Objective

Perform^[cb] has a long-standing relationship with this financial app, who is top money management and investing application. This app has been able to acquire meaningful users by leveraging the Perform^[cb] display network.

Results

Perform^[cb] provided this financial app with engaged users to install, register, and link a bank account. Perform^[cb]’s ability to consistently hit aggressive user acquisition targets while maintaining ROI benchmarks played a key role in the acquisition of this app by a large financial institution.