Well-Known Financial App Drives 40,000 Increase in Monthly Users

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40,000 monthly users driven on average on iOS

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50% of installs on average link their bank account after install

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$7 eCPA on average on linked account users

Objective

Perform[cb] has a long-standing relationship with this financial app, who is top money management and investing application. This app has been able to acquire meaningful users by leveraging the Perform[cb] display network.

Results

Perform[cb] provided this financial app with engaged users to install, register, and link a bank account. Perform[cb]’s ability to consistently hit aggressive user acquisition targets while maintaining ROI benchmarks played a key role in the acquisition of this app by a large financial institution in 2018.

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