FINANCIAL APP BANKS A 209% IMPROVEMENT AFTER TRAFFIC SOURCE REMIX

Results
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209% decrease in CPA from $23 to $11

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$7 dynamic CPI

Objective

This well-known financial app came to Perform[cb] looking to grow their traffic sources while decreasing their CPA.

Approach

Perform[cb] worked with this financial app to increase their traffic sources while decreasing their CPA. In order to do so, Perform[cb] paused under-performing traffic sources, while optimizing for high-performance traffic sources on both desktop and mobile.

Results

Optimizing for high-performance traffic sources on both desktop and mobile resulted in a 209% improvement in CPA and even further improvement with a dynamic CPI of $7.

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