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Outcomes
209% decrease in CPA from $23 to $11
$7 dynamic CPI
Objective
This well-known financial app came to Perform[cb] looking to grow their traffic sources while decreasing their CPA.
Approach
Perform[cb] worked with this financial app to increase their traffic sources while decreasing their CPA. In order to do so, Perform[cb] paused under-performing traffic sources, while optimizing for high-performance traffic sources on both desktop and mobile.
Results
Optimizing for high-performance traffic sources on both desktop and mobile resulted in a 209% improvement in CPA and even further improvement with a dynamic CPI of $7.