FanDuel Increases High-Seasonality User Acquisition Year Over Year

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61,000 Installs throughout the month of September 2019

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61% Increase in high seasonality user acquisition year over year

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50% Decrease in cost per first-time deposit efficiency

Client Testimonial

“Perform[cb] continuously met our performance goals and delivered engaged, quality new users. Perform[cb]’s approach to optimization, strategic recommendations and commitment to protecting our brand has been a refreshing value-add to our marketing strategy.”

Aaron Dugan – Marketing Director, FanDuel

Objective

FanDuel was looking for rapid install volume increase during peak NFL seasonality, while achieving cost efficiencies to acquire new  first-time depositors

Approach

Perform[cb] reviewed partner performance from FanDuel evergreen campaigns to determine the highest efficiency partners with greatest potential for scale, while analyzing ROAS reports to determine the sources with the highest scale potential. From there, the Perform[cb] team established test budgets for new partners. After the first week of the 2019 NFL season, Perform[cb] ran additional eCPA analyses and cut sources that were underperforming against the desired first-time deposit goal.

Results

Perform[cb] was able to drive 61,000 installs for FanDuel throughout September 2019, yielding a 61% increase from September 2018. Additionally, Perform[cb] was able to decrease FanDuel’s cost per first-time deposit efficiency by 50% during the client’s highest seasonality in September. 

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