E-Commerce App Drives 201,000+ Installs During Q4 Holiday Promotion

Outcomes

Objective

This household e-commerce brand was looking to drive increased holiday traffic to their mobile shopping app heading into Q4. Having previously achieved success launching and running CPI campaigns with Perform^[cb], this marketer wanted to replicate this during their holiday seasonality.

Approach

In an effort to drive users to the marketer’s app across both iOS and Android, Perform^[cb] proactively strategized with top-performing affiliates and provided them with holiday creative assets. Perform^[cb] launched the campaign with a selection of its strongest e-commerce publishers to drive traffic to the brand’s app using in-app and mobile web placements. While additional budget was set aside to test mobile retargeting, the client opted to increase CPI traffic mid-Q4 due to the strong success they’d already seen with that campaign. Perform^[cb] quickly shifted the remaining ad spend to the CPI offer to continue scaling through their holiday seasonality spike.

Results

As a result of proactive planning and taking advantage of holiday seasonality, this e-commerce marketer was able to acquire more than 201,000 total installs in Q4. iOS user acquisition proved to be the top performer in terms of installs and purchase volume, with a 3.94% average conversion rate from click to install. Although not a direct objective, the client also achieved over 9,300 in-app purchases made by new users across both iOS and Android in just one month.

Want results like these for your brand? Reach out to Perform^[cb]’s team of affiliate management experts to scale your traffic and exceed your marketing goals today.