CPI Marketing: Perform[cb] Agency CPI Management Increases Installs & Funded Accounts

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11% Increase in install volume overall

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19% Increase in the amount of users that linked a funded account (client’s primary KPI)

Objective

A well-known financial app hired Perform[cb] Agency to manage its mobile CPI campaigns. This client was looking to drive volume with additional networks under Ignite CPI management.

Approach

Perform[cb] Agency was able to drive additional incremental volume through multiple CPI networks, with an emphasis on quality. The team identified and optimized with networks driving the highest quality user acquisition and those best converting to Link Funded Account (LFA). The average LFA CPA for CPI networks was $35.39 with a goal of $50-60. The team noted there was more to be done, but the budget was limited by the client.

Results

By launching CPI management, Perform[cb] Agency was able to fulfill the allocated budgets and increase the client’s installs by 11% and users with funded accounts by 19% overall.

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