Reduced CPA Cost by 4%
Increased ROAS by 51%
Perform[cb] Agency identified a significant cost inefficiency for this well-known athletic brand’s paid search partner. The Agency team recommended an alternative solution that’s proving more successful every month the campaign is live.
Perform[cb] Agency found an affiliate partner who has been able to increase overall channel performance while working on a cost per action (CPA) model. Working on a CPA model awards compensation to converted sales only. This partnership has been a win-win for both the advertiser and publisher and has incentivized both teams to work cohesively, which has ensured this channel will reach its maximum potential across all three major search engines (Google, Bing, and Yahoo).
Through this partnership, Perform[cb] was able to modify a traditional Cost per Click (CPC) campaign to work on a CPA model. In doing so, the advertiser’s risk and CPA were lowered, while increasing their return on ad spend (ROAS) by 51%.