Continuous scaling with incremental scale
beating target metrics
Client partnered with Perform[cb] to drive mobile, tablet, and desktop lead generation for their Auto Insurance Product
Perform[cb] worked with the client to define consumer targeting preferences, i.e. state, time-of-day, day-of-week, device, etc. By understanding how the client monetizes and sells auto insurance leads, Perform[cb] helped establish campaigns to align with client ROI goals. Additional services included strategic account management, onsite visits, customized reporting, and brand protection through Perform[cb]’s enhanced compliance monitoring.
Through creation of granular efforts and optimized value alignment, the client’s acquisition of monthly leads increased from 200 to over 100K in less than five months.