Auto Insurance Company Gains Incremental Month Over Month Scale

Outcomes

Objective

An auto insurance marketer came to Perform^[cb] looking to drive mobile, tablet, and desktop lead generation for their product.

Approach

Perform^[cb] worked with the client to define consumer targeting preferences such as state, time-of-day, day-of-week, and device type. By understanding how the client monetizes and sells auto insurance leads, Perform^[cb] helped establish campaigns to align with client ROI goals. Additional services included strategic account management, onsite visits, customized reporting, and brand protection through Perform^[cb]’s enhanced compliance monitoring.

Results

Through the creation of granular efforts and optimized value alignment, the client’s acquisition of monthly leads increased from 200 to 105K in less than five months.