Outcomes
![Traffic Growth Icon 125px by 125px](https://cb-blog-prd.s3.amazonaws.com/wp-content/uploads/2020/03/27150856/Traffic-Growth-Icon-125px-by-125px.jpg)
Continuous scaling with incremental scale
beating target metrics
![](https://cb-blog-prd.s3.amazonaws.com/wp-content/uploads/2020/03/30121657/stats-1.png)
Objective
An auto insurance marketer came to Perform[cb] looking to drive mobile, tablet, and desktop lead generation for their product.
Approach
Perform[cb] worked with the client to define consumer targeting preferences such as state, time-of-day, day-of-week, and device type. By understanding how the client monetizes and sells auto insurance leads, Perform[cb] helped establish campaigns to align with client ROI goals. Additional services included strategic account management, onsite visits, customized reporting, and brand protection through Perform[cb]’s enhanced compliance monitoring.
Results
Through the creation of granular efforts and optimized value alignment, the client’s acquisition of monthly leads increased from 200 to 105K in less than five months.