Auto Insurance Company Gains Incremental Month Over Month Scale

Outcomes

Objective

This client partnered with Perform^[cb] to drive mobile, tablet, and desktop lead generation for their Auto Insurance Product.

Approach

Perform^[cb] worked with the client to define consumer targeting preferences such as state, time-of-day, day-of-week, and device type. By understanding how the client monetizes and sells auto insurance leads, Perform^[cb] helped establish campaigns to align with client ROI goals. Additional services included strategic account management, onsite visits, customized reporting, and brand protection through Perform^[cb]’s enhanced compliance monitoring.

Results

Through the creation of granular efforts and optimized value alignment, the client’s acquisition of monthly leads increased from 200 to over 100K in less than five months.