Auto Insurance Company Gains Incremental Month Over Month Scale

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Continuous scaling with incremental scale
beating target metrics

Objective

Client partnered with Perform[cb] to drive mobile, tablet, and desktop lead generation for their Auto Insurance Product

Approach

Perform[cb] worked with the client to define consumer targeting preferences, i.e. state, time-of-day, day-of-week, device, etc. By understanding how the client monetizes and sells auto insurance leads, Perform[cb] helped establish campaigns to align with client ROI goals. Additional services included strategic account management, onsite visits, customized reporting, and brand protection through Perform[cb]’s enhanced compliance monitoring.

Results

Through creation of granular efforts and optimized value alignment, the client’s acquisition of monthly leads increased from 200 to over 100K in less than five months.

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