Outcomes
![User Interaction Icon 125px by 125px](https://cb-blog-prd.s3.amazonaws.com/wp-content/uploads/2020/03/27150856/User-Interaction-Icon-125px-by-125px.jpg)
52% of Users Completed Registration Event
![Account Icon 125px by 125px](https://cb-blog-prd.s3.amazonaws.com/wp-content/uploads/2020/03/27150854/Account-Icon-125px-by-125px.jpg)
14% Increase in User Acquisition
Objective
Apartment List came to Perform[cb] looking to drive incremental value and scale during their peak seasonality months of March, April, and May. The marketer was focused on increasing the number of users who complete a registration event.
Approach
Perform[cb] leveraged their vast distribution sources to drive increased brand awareness of high-quality users. and increased users by 14% during this client’s period of high seasonality.
Results
Due to Perform[cb]’s ability to drive high-quality users, Apartment List saw a 14% increase in users during their peak seasonality. Additionally, the advertiser reported that Perform[cb] was their biggest source of growth. Exceeding their KPI goal, 52% of users completed a registration event, prompting the marketer to continue running campaigns with Perform[cb] throughout the year rather than focusing only on running only during periods of peak seasonality.