Apartment List Increases User Acquisition During Peak Seasonality

Results

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14% Increase in user acquisition during the client’s peak seasonality

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52% Of users completed a registration event – this client’s most important KPI

Objective

Apartment List came to Perform[cb] looking to drive incremental value and scale during their peak seasonality months of March, April, and May.

Approach

Perform[cb] scaled up leveraging their vast distribution sources and increased users by 14% overall during this client’s high seasonality. The advertiser reported that Perform[cb] was their biggest source of growth of any display channel. 52% of users completed a registration event, which was this client’s most important KPI.

Results

Due to Perform[cb]’s ability to drive high-quality users, the advertiser has consistently invested in campaigns with Perform[cb] for over two years. This marketer has relied on Perform[cb] to continually drive high-quality users both during high seasonality and throughout the rest of the year.

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