The Ultimate Customer Acquisition Strategy For B2C Marketers

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Targeting Affluent Households

Affluent Households Results
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ROAS 25:1
(Return on Ad Spend)

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Average 102% Growth Month
over Month (After Month 3)

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Average 106% Increase in
Productive Publishers
(Quarter over Quarter)

Objectives

A popular, high-end food delivery service was looking to increase sales volume across traditional and non-traditional affiliates, including deal and coupon, content and review sites, influencers, mobile, video, and social while optimizing towards publishers driving the highest LTV and return customer rates.

The client was also looking to maintain and control brand messaging and promotions across all channels.

Perform[cb] Agency’s Approach

Perform[cb] developed targeted strategies to reach highly educated, affluent households online based on research around demographics, psychographic behaviors, and competitive analysis. The team recruited the affiliate partners needed to reach the client’s target demographic and branding requirements, diversified reach into multiple strategic channels, and carefully analyzed KPIs in order to optimize new user acquisition based on the client’s ROI goals.

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