Outcomes

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188.9% increase in ticket sales within two weeks

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19.1% higher average order value (AOV)

Objective

A leading online ticket marketplace was already generating millions in ticket sales through mobile app install (CPI) campaigns with Perform[cb]. Looking to unlock new scale alongside its existing efforts, the marketer wanted to test fresh performance channels without overextending risk or disrupting what was already working.

Approach

Recognizing an opportunity to expand the channel mix, Perform[cb] launched a Card-Linked Offer (CLO) program in partnership with a major national bank. By connecting rewards directly to consumers’ cards, the program reached high-intent buyers within a trusted banking environment and tied every offer to a real purchase. The initiative proved pivotal, significantly increasing ticket sales and average order value within just two weeks of launch.

The success of the first program led to further channel expansion, with Perform[cb] launching additional CLO programs alongside local banks and credit unions. These initiatives continued to grow ticket sales and diversify the marketer’s audience reach.

Results

Within two weeks of launching the first bank CLO program, the marketer saw a 188.9% increase in ticket sales, with average order value running 19.1% higher through the card-linked channel. Data analysis confirmed the channel was driving incremental sales, not simply reshuffling purchases that would have happened anyway, giving the marketer confidence to scale card commerce across additional banking partners.

Keys to Success

  1. Consumer rewards.  Giving consumers cashback for their purchases activates first-time buyers and nurtures long-term loyalty.
  2. Incrementality testing.  Data analysis proved the channel’s ability to drive incremental sales, ensuring marketing dollars were spent effectively.
  3. Tailored offers.  Differentiating rates and offers by product category and consumer segment, setting variable cashback rates and minimum spend amounts to align with the audiences each banking partner represents.
  4. Regular reporting.  Perform[cb] integrates directly with leading banks, enabling real-time ingestion of reporting data for performance visibility not available on other platforms.