Vitamin Brand Drives 87% More Sales and Adds 96 Partners Through Affiliate Program Acceleration

Outcomes

Objective

A fast-growing vitamin and health brand partnered with Perform^[cb]’s affiliate management team to expand its affiliate channel’s contribution to the overall marketing mix. The program’s key goals included:

• – Increasing the share of affiliate-driven business
• – Acquiring new customers through optimization with key partners
• – Delivering efficient customer acquisition costs (CAC) while scaling growth

The vitamin marketer aimed to build a balanced affiliate strategy with strong bottom-of-funnel performance, while beginning to expand toward a full-funnel approach in the coming year.

Approach

Perform^[cb] implemented a multi-pronged strategy focused on rapid partner expansion, cost efficiency, and performance optimization:

– Program Audit & Asset Refresh: Conducted a full program audit to identify opportunities for cost savings and growth. Updated banners and text links to improve engagement and conversions.

– Commission Structuring: Delivered 13% cost savings by aligning publishers into appropriate commission rate tiers based on their value and role in the funnel.

– Reactivation of Dormant Partners: Proactively reached out to inactive affiliates, successfully bringing them back into the fold to drive incremental volume.

– New Partner Onboarding: Added 96 net new partners to the program over 5 months, significantly broadening the affiliate ecosystem.

– Placement Activation: Secured 65 placement opportunities, with 31 moving forward, providing targeted visibility and conversion-driving placements.

– Health Industry Expertise: Leveraged Perform[cb]’s deep knowledge of the health and wellness space to execute strategies efficiently and at speed, achieving all major milestones in just 5 months.

Results

The vitamin and health marketer’s affiliate program transformation generated outstanding results in a short timeframe:

– Sales Growth: Revenue increased by 86.9%, and actions (conversions) grew by 107.4%, demonstrating strong customer response to optimized partner activations.

– Cost Efficiency: Despite a 65% increase in total program cost (including paid placements), the program became more efficient overall thanks to smart partner targeting and commission structuring.

– Rapid Ecosystem Expansion: 96 new partners were onboarded, and 31 high-impact placements were activated, fueling sustained growth.

– Sustainable Cost Management: The program achieved 13% cost savings through better commission alignment, further improving ROI.

Ready to achieve similar affiliate growth?

Get in touch with Perform^[cb]’s affiliate management team to explore how we can help you grow sales, expand partner ecosystems, and optimize costs — faster than you thought possible.