Outcomes

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Surpassed $40,000 in monthly affiliate revenue within 2 months of relaunch

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ROAS improved from 302.3% to 342.5% over 6 months

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149% Increase in conversions

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Grew productive affiliate partners from 148 to 185 (25% increase)

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42% of revenue since October driven by new partners

Objective

A leading financial media and data company aimed to transform its affiliate program to drive scalable growth, stronger return on ad spend, and a broader partner base. Specific goals included:

  • – Achieving consistent monthly revenue growth beyond $40K
  • – Expanding affiliate partnerships to enhance market reach
  • – Improving ROAS while maintaining brand compliance and profitability

Challenges at program start included:

  • – Limited Engagement: Prior program oversight resulted in stagnation and underperformance.
  • – Narrow Partner Mix: Few active partners restricted program scalability.

Approach

Perform[cb] implemented a comprehensive, data-driven optimization strategy:

– Comprehensive Audit: Identified underperforming assets and surfaced untapped growth opportunities through a full program review.

– Partner Recruitment: Expanded the affiliate mix by onboarding high-value partners across key channels, including:
Content creators / influencers
Loyalty and deal sites
Financial platforms

– Promotion & Creative Overhaul: Deployed compelling seasonal promos (Black November, Black Friday, Cyber Week) and enhanced CTAs (e.g., “Save 43% when you join for less than $11/mo”).
Updated landing pages and condensed ad formats to improve user experience and drive higher conversion rates.

– Exclusive Offers & Compliance: Introduced tailored promo codes for selected partners (e.g., AdPump, Alpha Rank, TraderTV) to maximize engagement while safeguarding margins.
Maintained strict compliance protocols to ensure brand safety and mitigate conversion concentration risks.

– Partner Optimization: Customized strategies for individual partners (e.g., ModestMoney, Grundit, Demand.io) to ensure alignment with ROAS goals and profitability.

Results

The financial media and data marketer’s affiliate program transformation delivered:

– Revenue Milestone: Exceeded $40,000 in monthly affiliate revenue within two months of program relaunch.

– Stronger ROAS: Increased ROAS from 302.3% to 342.5% over six months through partner and spend optimizations.

– Conversion Growth: Achieved a 149% increase in conversions, supported by refreshed creatives, stronger offers, and updated site assets.

– Broader Partner Base: Grew productive affiliate partners by 25% (from 148 to 185), with 42% of post-October revenue driven by newly onboarded affiliates.

Ready to achieve similar affiliate growth?

Connect with Perform[cb]’s affiliate program management team to learn how we can help scale your program, improve ROAS, and grow partner engagement sustainably.