Ensure Pay Per Call Compliance When Scaling Inbound Leads

Pay per call (PPC) can be a powerful complement to your current customer acquisition mix, offering a direct, high-converting connection to high-intent leads – especially in verticals like insurance, home services, legal, and finance. But driving calls at scale requires more than just volume – it demands trust, transparency, and compliance. By partnering with a performance marketing partner like Perform^[cb]’s Outcome Engine, marketers can confidently scale call-based campaigns alongside existing programs, keeping performance high and risk low.

How to Enforce Pay Per Call Compliance

Bot traffic and bad leads shouldn’t be part of your growth strategy. To ensure success, marketers need compliance safeguards in place from the start. Pay per call campaigns must meet strict industry standards and regulatory requirements, including: 

• Telephone Consumer Protection Act (TCPA)
• California Consumer Privacy Act (CCPA)
• Health Insurance Portability and Accountability Act (HIPAA)
• Federal Trade Commission Act (FTC)

Working with a trusted performance partner helps ensure that all applicable laws and brand-specific compliance requirements are enforced across every call source – giving you peace of mind while driving scale.

Built-In Brand Safety from Day One

Protecting your brand shouldn’t slow down your growth. With the Outcome Engine, you can feel confident as we launch your pay per call campaigns – your reputation and results are safeguarded from day one.

• Pre-Launch Review: All affiliate creatives are reviewed and approved before campaigns go live, reducing the risk of brand misrepresentation.
• Ongoing Monitoring: Ongoing monitoring helps catch violations early, preventing fraud from cutting into performance.
• Custom Guidelines: Set your own rules – from messaging guardrails to call routing preferences – and ensure they’re enforced across every campaign.

These safeguards ensure that your campaigns align with both federal regulations and your internal standards, while delivering consistent, compliant results.

Pay Per Call Keyword Review Technology

Stay ahead of compliance issues without slowing down performance. With advanced keyword monitoring, every call is transcribed and automatically reviewed – so you can catch issues before they impact results. 

• Catch issues in real time
• Pause bad call sources immediately
• Maintain a full audit trail for accountability

You get full transparency into how your calls are sourced, what’s being said, and how leads perform – without the manual oversight burden.

Generate High-Intent Leads, Risk-Free

Whether you’re focused on Medicare, legal consultations, or home services, adding PPC to your performance mix can:

• Drive incremental leads alongside existing channels
• Deliver more qualified customers ready to act
• Maximize ROI with outcome-based pricing

With Perform^[cb]’s Outcome Engine powering your campaigns and protecting your brand, you can grow faster – without compromising what is already working for you.

Ready to see how Pay Per Call can plug into your current strategy?Connect with our team to explore how to scale inbound leads while keeping your compliance airtight.