Posts Tagged "holiday gifts"

A Retailer’s Guide to the Last-Minute Holiday Shopper

Posted By Perform[cb] on Nov 21 2018
20% of the U.S. population waits until the last minute to shop for holiday gifts. This presents digital retailers with the opportunity to appeal to those last-minute shoppers, with the potential to see some of the highest ROI all year.

Ignite OPM’s 3 Keys to Mastering Q4 Holiday Gift Guides

Posted By Perform[cb] on Nov 5 2018
The most wonderful time of the year is quickly approaching, which means holiday gift guides are already solidified for Q4’s marketing frenzy. The year’s marketing peak spanning from October 1 to January 1 requires extensive planning and negotiating, with ROAS typically being the largest of the year. Gift guides play a major role in holiday marketing, for both niche and brand-name clients.