How to Leverage Content Marketing to Generate Affiliate Marketing Success

Looking to revamp your customer acquisition strategy? Learn more about how Content Marketing can lead your business to success within the affiliate space.

Non-traditional Performance Partnerships on a Cost Per Action (CPA) Model

There’s a common marketing belief that partnership marketing is primarily comprised of deal and loyalty sites. Deal and loyalty are the baselines for which affiliate programs are built.

How to Test into Unique Performance Marketing Distribution Opportunities

Historically when thinking of performance marketing distribution, loyalty and deal sites are the first channels that come to mind.

Paid Media and its Role in Performance Partnerships

Paid media plays a huge role in the strength of performance partnerships. It’s important to leverage brand-approved key performance indicators (KPIs), such as Cost per Action (CPA) or Return on Ad Spend (ROAS), and current brand performance to measure the success of paid media through performance partnerships.