Top Mobile Performance Marketing Trends of 2020
As we quickly move toward the turn of the decade, there’s no sign of a slow-down in mobile marketing. With consumers spending an average of 5 hours on their smartphones per day, mobile apps are deeply ingrained in our daily routine. In fact, as of Q2 2019, there were over 1.96 million apps in the App Store, and 2.46 million apps in the Google Play store. At this stage in the game, it’s hard for anyone not to be touched by mobile marketing.
With mobile technology advancing at an exponential rate, mobile marketers have to stay on top of the latest development trends if they want to beat out the competition. Below are 5 mobile trends to watch for in 2020.
With the popularity of voice search apps such as Alexa, Google, and Siri, consumers will expect voice search to become increasingly available over 2020. Both convenient and efficient, voice search cuts down the time it would normally take to type out a search query.
What does that mean for your app in 2020? First, it means not only will you need to make sure your mobile app is optimized for conventional search methods, but for voice search as well. Typically, a voice search query will contain more words and will likely be in the form of a question. Now more than ever, it’s crucial to create content for your app that answers your consumers’ search questions. The more clearly those questions are answered, the better your voice search ranking.
Second, the increased popularity of voice search in 2020 means we’ll likely see more voice-activated ads. Currently in testing by music platforms such as Spotify and Pandora, voice-activated ads let users answer a call to action verbally versus selecting an option on their screen. These ads open up a whole new segment of “on-the-go” customers who previously were unable to interact with your ad. For audio ads in 2020, this will be a game-changer.
By the end of 2020, the 5G network will be available to the masses, and it’s speculated to be up to 20 times faster than the 4G network. While smartphone sales took a slight dip in 2019, the arrival of 5G is expected to bring worldwide smartphone sales out of its slump. There’s also the potential for the 5G network to have greater coverage than its 4G counterpart, meaning a larger percentage of more rural demographics could be reached.
More phone sales plus greater coverage equals an increase in new leads for mobile app marketers. The increased speed will also give marketers a greater opportunity for more immersive media content and an enhanced customer experience, thanks to the ability to support higher-resolution ads and greater interactivity. On the flip side, 5G will also mean that if you have slow load times in your app, you’ll be penalized more than ever before.
Now prevalent throughout digital marketing, AI Technology will continue to make waves in the mobile arena in 2020. More apps will begin implementing AI algorithms that will adjust based on learned user behavior. As users complete actions within the app, AI will analyze the data to pull out trends, then adjust the app to create a more personalized, enhanced experience.
This same data that improves user experience will also be huge for app marketing analytics. With deeper insight into how users tend to use their mobile apps, businesses can mold their marketing around these findings, creating deeper consumer connections to their brand.
App Store Optimization
With 1.96 million apps introduced to the Apple app store and 2.46 million in Google Play in 2019, there is now more competition than ever to stand out in the app stores. Demand for ASO techniques grew significantly in 2019, and the trend is expected to continue in 2020.
In years past, when ASO was less developed, app developers could get away with optimizing their keywords and app content once, and still see results. With the predicted algorithm updates Apple and Google will be making, in 2020 that will no longer be the case, as more apps will be able to compete in the keyword game. A greater focus will be placed on newer apps, giving them a better chance of success against the incumbents. They’ll also be cracking down on some of the black-hat techniques used to gain higher app store rankings. There will also be a trend towards long-tail keywords as app store search auto-completes become longer. The longer the search term, the more opportunity your app content will have to hit upon some of the keywords within that search.
Internet of Things
The Internet of Things (IoT) is the expansive network of interconnected digital devices that are able to exchange data. This unified network of technology has given rise to the ability for people to use mobile apps as remote controls, and in 2020 this trend will only grow stronger, as the number of IoT devices is estimated to hit 20.4 billion. As this technology improves, apps that control these devices will become a necessity in our daily life.
Some areas we can expect IoT to expand in over 2020 include healthcare, self-driving cars, smart homes, and even smart cities – all of which will involve some degree of mobile app control.
The new decade holds a world of potential for mobile app marketers, and staying ahead of these trends is the first step towards success. From entrepreneurial app-builders to the big players in the business, these are trends all mobile marketers can expect to embrace in 2020.
Suffice to say, there’s a lot to stay on top of in the world of mobile marketing. Looking for a partner to help you do so, and ramp up your mobile marketing in 2020? Adperio is the premier mobile performance marketing partner to help scale your customer acquisition and boost your post-install activity. Contact us to learn more about achieving incremental, successful mobile growth.