Perform[cb] Agency Launches Wild One Affiliate Program
Perform[cb] Agency is thrilled to announce the launch of the Wild One affiliate program!
Launched in September 2018, Wild One is springing a new wave of equally well-designed and well-made dog accessories on what was otherwise a typically drab marketplace. Wild One Co-Founder and Head of Brand, Minali Chanti, says Wild One was originally founded on the idea that pets in general were not being well-represented in the lifestyle retail industry, and that the brand was the first on the market to launch a full product line specifically for pets. Since the brand’s founding in 2017, Wild One has had their products sold in major retailers such as Nordstrom, Bloomingdale’s, and Anthropologie, in addition to independent retailers such as Need Supply. The American Pet Products Association estimated U.S. shoppers spent a collective $72B on their pets in 2018, up from $69.5B in 2017 and $66.7B in 2016; with stats like this growing astronomically year over year, Wild One is set for success.
As the Wild One program launches, the Agency team is looking forward to diversifying and growing the buyers funnel by onboarding top partners. The team will also be looking to optimize partner relationships for increased revenue and lifetime value (LTV). Ultimately, the Agency hopes to enable Wild One to occupy competitive spaces that they weren’t present in prior to Perform[cb] management.
The Perform[cb] Agency team is excited to work as an extension of Wild One’s marketing team to align strategy and secure the successful scale of their affiliate program.