Uncategorized

Two Verticals that Aren’t Slowing Down in a Stay-at-Home Economy

Posted By Perform[cb] on Apr 20 2020

With COVID-19 making its presence known across the globe, virtually every country is now well entrenched in the new “stay-at-home” lifestyle. Government-mandated social distancing measures have restricted […]

4 Steps to Master Lead Generation in Performance Marketing

Posted By Hannah Ervin on Apr 14 2020

During this time of COVID-19, marketers are looking to digital tactics to supplement the lead generation efforts that would have taken other forms under normal circumstances. Performance […]

Vertical Performance in the COVID-19 Era

Posted By Perform[cb] on Apr 9 2020

Last week we released our white paper Pivoting in a Pandemic, which offers a deep dive into vertical performance and trends in the time of COVID-19. In case you missed it, catch up on the highlights here!

Performance Marketing – The Most Certain Marketing Channel in an Age of Uncertainty

Posted By Perform[cb] on Apr 7 2020

The eruption of COVID-19 has certainly been one of unprecedented magnitude, with businesses of all sizes feeling the impact, both economically and emotionally. In anticipation of the […]

4 Tips for Marketing in A Constantly Changing Landscape

Posted By Perform[cb] on Apr 1 2020

How marketers can pivot from “real-world” marketing to digital in order to navigate this time of uncertainty due to COVID-19

Perform[cb] Ranked Again as Top 10 Media Partner by AppsFlyer

Posted By Hannah Ervin on Apr 1 2020

AppsFlyer, the world’s leading mobile attribution platform, has once again Perform[cb] ranked as a Top 10 mobile media partner

Partners, Your Pixels Just Got More Powerful

Posted By Kelly Holleran on Mar 30 2020

Not all platforms are created equal when it comes to setting up tracking pixels. Depending upon the limitations that exist within a given source (be it Facebook, […]

You Say Affiliate, We Say Partner…You Say Advertiser, We Say Marketer

Posted By Perform[cb] on Mar 27 2020

The evolution of how we refer to our clients, customers, and partners has begun…right in tune with where the performance marketing industry is headed next.

Success: What it Means to the Women of Perform[cb]

Posted By Perform[cb] on Mar 25 2020

March is Women’s History Month, a time to reflect on the often-overlooked contributions of women to our history, culture and society.  Women have played an important role […]

MobileAppDaily Announced Perform[cb] As One Of The Top App Marketing Agencies Of 2020

Posted By Kelly Holleran on Mar 18 2020

We at Perform[cb] empower brands to obtain customers through digital channels on a pay-for-results model. Through innovation in performance marketing, it is our commitment to provide marketers […]