Perform[cb] Blog

COVID-19 Has Given the E-Commerce Vertical More Power than Ever

E-Commerce Vertical Spotlight

What started as a forced shift in consumer behavior in direct response to the worldwide stay-in-place orders that spanned the globe, could now very well be the […]

Two Verticals that Aren’t Slowing Down in a Stay-at-Home Economy

Apr 20 Posted By Perform[cb] in Featured, Uncategorized
affiliate vertical spotlight

With COVID-19 making its presence known across the globe, virtually every country is now well entrenched in the new “stay-at-home” lifestyle. Government-mandated social distancing measures have restricted […]

4 Steps to Master Lead Generation in Performance Marketing

During this time of COVID-19, marketers are looking to digital tactics to supplement the lead generation efforts that would have taken other forms under normal circumstances. Performance […]

Vertical Performance in the COVID-19 Era

Apr 9 Posted By Perform[cb] in Uncategorized

Last week we released our white paper Pivoting in a Pandemic, which offers a deep dive into vertical performance and trends in the time of COVID-19. In case you missed it, catch up on the highlights here!

Performance Marketing – The Most Certain Marketing Channel in an Age of Uncertainty

The eruption of COVID-19 has certainly been one of unprecedented magnitude, with businesses of all sizes feeling the impact, both economically and emotionally. In anticipation of the […]